Brand Identity

Description

Brand identity is crucial for distinguishing a business in a competitive market and fostering strong, lasting relationships with consumers. It encompasses internal and external elements. A cohesive and well-defined brand identity creates recognition and trust, making it easier for consumers to identify and engage with the brand across various touchpoints. It also influences how consumers perceive the company, shaping their emotions, loyalty, and purchasing decisions.

The Benefits of STANDARD BRAND

The internal elements reflect the ASE (the essence) of a company and shape the brand narrative for visual design. Clearly communicating the internal elements serve as the foundation for a cohesive brand identity, company culture, organizational behavior, and decision-making processes. They empower employees to become brand advocates, driving customer loyalty.

• Mission, Vision, and Values
• Tagline, Advantage, and Purpose
• Brand Personality and Voice
• Brand Story and Positioning

 

The external elements in turn should reflect the internal elements of a company. Each external element plays a crucial role in enhancing the brand’s visibility and credibility. They can be categorized into:

• Marketing materials include design elements for promoting a business, such as business cards, which serve as a compact introduction to your company, brochures (e.g., magazines and newspapers) that provide detailed content for audience engagement, as well as book covers and interiors, ensuring that publications are visually appealing and aligned with the brand’s identity.
• Print design is aesthetic design for tangible surfaces, specifically for print on paper rather than digital platforms. Each element is crafted to capture attention, convey important information, and promote products or services in a visually engaging manner. It includes posters, flyers, advertisements (e.g., banners), and packaging visual elements (e.g., labels and shopping bags), which protect products and serve as a key touchpoint for consumer appeal, and a strong, cohesive offline presence.
• Other brand’s elements are:

• • Color Palette
  • Form and Shape
  • Typography
  • Imagery and Iconography
  • Patterns and Textures
  • Layout and Composition
  • Uniforms and Merchandise
  • Signage

 

74% of consumers can remember the branding of a business they received in print.
^{– Source: VistaPrint}

 

The Benefits of SOCIAL BRAND

Social assets involve the creation of visually compelling graphics and templates, tailored to the unique dimensions, style guidelines, and legal requirements of each social media platform, such as Facebook, Instagram, X, and LinkedIn.

The Social Brand (referred to as ‘Socials‘) package provides a cohesive and professional appearance for a business across social media, ensuring it is recognizable, memorable, and relatable. This brand consistency boosts engagement and effectively communicates messages.

Consistent branding can increase revenue by up to 23%.
^{– Source: LucidPress}

Our Workflow

• Sign the e-contract, complete checkout, and take our e-quiz to share your preferences.
• The project execution under the BIB model will start 24 hours after purchase.
• Revisions to the brand visuals design are available upon request.
• Handover final product(s) or service(s) with a report sent to the client by email.